Beer promoter uniforms don’t have to be sexy, they match the beer brand image, and the characteristics of the place of origin are also one of the design directions. We once designed a Royal Forest Army uniform for an England beer, and the client was impressed by the design. Compared with general uniforms, beer promoter uniforms have a larger design space and fewer restrictions. It is an interesting project.

 

Client - San Miguel Brewery Hong Kong Ltd.

Position - Hoegaarden Beer Promoter

Design Concept - Designing a beer promoter uniform is fun and has much room for creativity. We use the hexagon trademark as the design concept to match the brand’s elegant image. Hexagons are placed in different areas, such as neckline and cuffs. The overlapping hexagons embroidery in dress create the irregular hem to enhance the theme.